NJ office
NJ office

Nurture Marketing

About Nurture Marketing

Nurture Marketing is the home of Integrated Omnichannel Nurturing strategies that will allow you to grow and retain your client base. Today’s prospects and clients have the information they need to make a purchase decision at their fingertips. They often do not contact suppliers until a purchase decision is made. Therefore, you must develop a trusted relationship with the audience via Digital Engagement or “ongoing nurturing” of the relationship. Our team can help your team by either teaching the principles of Nurture Marketing or by executing programs on your behalf.

Nurture Marketing Timeline

1985
James P. (“Jim”) Cecil – Nurture Origins

James P. (“Jim”) Cecil – Nurture Origins

Microsoft hired James Cecil for a Market Research Project to determine how to get the attention of small and medium sized business owners and their customers.

1990
Nurture Marketing and Drip Marketing Conceived

Nurture Marketing and Drip Marketing Conceived

Jim coined the terms Nurture Marketing and Drip Marketing and the James P. Cecil Company was born—later to become Nurture Institute and Nurture Marketing.

1993
Eric Rabinowitz Meets Jim Cecil

Eric Rabinowitz Meets Jim Cecil

Eric Rabinowitz, the current CEO of Nurture Marketing, met Jim Cecil when Jim spoke at his TEC Group meeting. Eric also traveled to Seattle to participate in a weeklong Nurture Marketing bootcamp.

1995
First Nurture Direct-Mail Campaign for IHS Support Solutions

First Nurture Direct-Mail Campaign for IHS Support Solutions

Eric created IHS Support Solutions, a technical support help desk staffing service and consultancy. He also hired Jim Cecil to create his first Nurture direct-mail marketing campaign themed on Windows 95.

1996
Microsoft Solidifies Nurture Marketing Methodology

Microsoft Solidifies Nurture Marketing Methodology

Microsoft’s Market Research Project was completed, resulting in over 10,000 CEO interviews throughout North America, Europe and Oceania,solidifying the Nurture Marketing methodology.

2000
Eric and Jim Further Collaborate 1995-2000

Eric and Jim Further Collaborate 1995-2000

Eric and Jim became close friends collaborating on several business opportunities in the Insurance, Banking, Technology and professional service fields.

2000
Eric Drives $20M in Revenue with IHS

Eric Drives $20M in Revenue with IHS

IHS Support Solutions reached $20M in revenue doing business throughout the United States, Canada, Europe and Japan.

2006
The Nurture Institute Is Born

The Nurture Institute Is Born

Eric sold his interest in IHS Support Solution and formed with Jim Cecil The Nurture Institute, later to become Nurture Marketing.

2007
Microsoft Marketing Round-Table Group 2007-2015

Microsoft Marketing Round-Table Group 2007-2015

Eric Rabinowitz started a Marketing Roundtable Discussion Group to be held monthly at Microsoft’s NYC headquarters. This monthly group ultimately ran for 8 years—later co-chaired by Eric and Karl Ufert, CEO of Mitra Creative.

2009
Eric Rabinowitz and Erik Frantzen Collaborate on Joint Ventures 2009-2014

Eric Rabinowitz and Erik Frantzen Collaborate on Joint Ventures 2009-2014

Nurture Marketing and Erik Frantzen created several joint ventures to sell data, create videos and to provide training services.

2009
Microsoft Essentials (Microsoft Marketing Bootcamp) Founded

Microsoft Essentials (Microsoft Marketing Bootcamp) Founded

Essentials to train Microsoft Partners on the fundamentals of marketing. This 6-month program funded by Microsoft combined classroom training, practical exercises and one on one coaching resulting in an executable marketing plan. Eric met Erik Frantzen, the current President of Nurture Marketing, while facilitating these meetings.

2009
Jim and Eric Tour New Zealand to Teach Nurture Marketing Techniques

Jim and Eric Tour New Zealand to Teach Nurture Marketing Techniques

Jim and Eric toured New Zealand, sponsored by IMG Bank, teaching Nurture Marketing techniques to Financial Planners and independent agents.

2010
DataProf Born Through Nurture Acquisition of <br>E-Mail-Assistant Patent

DataProf Born Through Nurture Acquisition of
E-Mail-Assistant Patent

Nurture acquired a Patent for the E-Mail-Assistant, an EXCEL based E-Mail delivery system that allows an individual to broadcast and track E-Mail broadcast and open/click behavior from their desktop. Nurture Marketing and Erik Frantzen launched DataProf (Data Professor) including data cleaning, hard bounce reclamation and end-of-life/end-of-support services.

2011
Nurture Marketing Pioneers Marketing Automation – LeadFormix (now owned by SAP)

Nurture Marketing Pioneers Marketing Automation – LeadFormix (now owned by SAP)

Nurture Marketing became a pioneer in marketing automation, teaming with LeadFormix now owned by SAP. Nurture Marketing worked with the founders of LeadFormix to integrate Microsoft Dynamics into their product and became a reseller of LeadFormix through 2017.

2012
Erik Frantzen Named President of the IAMCP Boston Chapter

Erik Frantzen Named President of the IAMCP Boston Chapter

Erik Frantzen became President of the Boston chapter of the IAMCP (International Association of Microsoft Channel Partners).

2013
Nurture Marketing is a Microsoft Worldwide Partner Conference (now Inspire) Featured Speaker 2013-2017

Nurture Marketing is a Microsoft Worldwide Partner Conference (now Inspire) Featured Speaker 2013-2017

Nurture Marketing became a featured speaker at Microsoft’s World Partner Conference (now Inspire), presenting their award-winning “50 Tips in 50 Minutes” on the latest topics of interest.

2014
Erik Frantzen Becomes President and COO of Nurture Marketing

Erik Frantzen Becomes President and COO of Nurture Marketing

Erik Frantzen joined Nurture Marketing as President, COO and shareholder.

2014
The Alliance for Channel Success

The Alliance for Channel Success

Nurture Marketing along with several other thought leaders became a founding member of The Alliance for Channel Success headed by industry luminary Jeff Hilton.

2015
Microsoft Pinpoint Perfection (now Microsoft Partner Center)

Microsoft Pinpoint Perfection (now Microsoft Partner Center)

Nurture Marketing introduced the Pinpoint Perfection services at the urging of Microsoft executives. Pinpoint later became Partner Center and allowed prospects and customers to search on skills, competencies and products to find an appropriate Microsoft Partner. Additionally, Nurture launched several hundred Microsoft Partners on to the Pinpoint system.

2016
Eric Rabinowitz Named President of IAMCP NJ

Eric Rabinowitz Named President of IAMCP NJ

Eric Rabinowitz became President of the New Jersey Chapter of the IAMCP (International Association of Microsoft Channel Partners).

2017
Sales Surrogate

Sales Surrogate

Nurture created Sales Surrogate, the next generation of effective telemarketing resulting in greater awareness.

2021
Cupped hands holding holographic people

Erik Frantzen Takes the Reins from Eric Rabinowitz

Erik Frantzen assumed the role of CEO at Nurture Marketing on July 15, 2021. “Erik Frantzen taking the company forward at this time is something that Jim and I envisioned when we first asked him to join close to a decade ago” said Eric Rabinowitz

JAMES P. (“JIM”) CECIL – A TRIBUTE

Protecting the Legacy

By Eric S. Rabinowitz

About a dozen years ago I attended a marketing symposium sponsored by Microsoft. One topic caught my attention, Nurture Marketing. Since I had been in business with the person that coined the Nurture term, I was very interested in attending this session. Although it might not always seem that way, I am very open to different interpretations of Nurture Marketing. For those people that knew James Paschal Cecil, or “Jim” as we called him, you know it was the joy of his life to hear people speak about the genre that he created known as Nurture and/or Drip Marketing.

Our Team

Erik Frantzen has been involved in the technology channel since graduating with his undergraduate degree in 1987. His first job was as a consultant for mid-market Financial and ERP solutions including Solomon, Great Plains and Sage. Erik spent a major part of his career at VAR 500 reseller Alpine Computer Systems/AimNet Solutions, a Microsoft Gold Partner, Cisco Silver Partner, and one of the first Managed Services Providers. Erik is the International Association of Microsoft Channel Partners Boston Chapter President and North American Board Member emeritus. Erik is a proud graduate of the University of Massachusetts at Amherst and received his MBA from Northeastern University of Boston.

Eric Rabinowitz brings decades of Channel experience to Nurture Marketing. From his history as a founder of New York-based Leveraged Technologies, which served most of the large players on Wall Street, to the development of the Microsoft Dynamics Partner Boot Camp, to his recent award-winning presentations at Microsoft Inspire, Eric understands the challenges of IT Channel vendors, resellers, distributors, ISVs and MSPs, as well as anyone else in the industry. Eric also served as the President of the New Jersey Chapter of the International Association of Microsoft Channel Partners (IAMCP) and, following his tenure, continues to serve on the organization’s Board of Directors. Eric is a proud graduate of SUNY Buffalo.

With over 20 years’ experience of helping global companies improve their marketing and sales processes, Donald Quattrochio joined Nurture Marketing to assist in the company’s continued growth as a leader in content development, business development and channel marketing for clients that include, Microsoft, Cisco, Citrix, SYNNEX and others. As a data consultant for D&B early in his career, Donald showed clients how to improve results by tackling data issues first. Marketing and Business Development techniques constantly evolve. Throughout his career, Donald has proven that delivering content to the right contacts not only drives better performance but saves time and budget as well. Nurture Marketing was founded on the concept of building and nurturing trust based relationships for its clients. Having Donald on-board strengthens that commitment and ensures continued trust as marketing techniques and processes continue to evolve.

Larry Zusman has been writing and developing response-generating, “disruptive” creative programs and materials for over 25 years. He has joined Nurture Marketing to ensure that our clients’ creative is on target and on budget, and—most important—exceeds their expectations. Beginning his career as co-founder and strategic VP of a full-service marketing agency in upstate New York, Larry was recruited by the Xerox Corporation and served in such senior-level positions as manager of worldwide marketing for each of the Creative Services, Partner Marketing, Workflow Solutions, and XMPie divisions. Additionally, he served as director of global marketing and creative for an international SaaS company. Larry’s experience includes managing the creative development of programs directed to resellers, ISVs, MSPs, and distributors. He is a noted expert and speaker on omnichannel, one-to-one digital marketing.

Julie Green manages go-to-market programs, content creation initiatives, and demand generation campaigns for Microsoft, Cisco, Citrix, VMware, Veeam, Commvault, SAS, SAP, MapR, Lenovo, Arrow and SYNNEX. Julie has managed over 100 programs throughout the last several years focused on Cloud Solutions, Storage, DaaS, Virtualization and Managed Network Services. Julie is a proud graduate of SUNY Albany.