Nurture Marketing is the home of Integrated Omnichannel Nurturing strategies that will allow you to grow and retain your client base. Today’s prospects and clients have the information they need to make a purchase decision at their fingertips. They often do not contact suppliers until a purchase decision is made. Therefore, you must develop a trusted relationship with the audience via Digital Engagement or “ongoing nurturing” of the relationship. Our team can help your team by either teaching the principles of Nurture Marketing or by executing programs on your behalf.
By Eric S. Rabinowitz
About a dozen years ago I attended a marketing symposium sponsored by Microsoft. One topic caught my attention, Nurture Marketing. Since I had been in business with the person that coined the Nurture term, I was very interested in attending this session. Although it might not always seem that way, I am very open to different interpretations of Nurture Marketing. For those people that knew James Paschal Cecil, or “Jim” as we called him, you know it was the joy of his life to hear people speak about the genre that he created known as Nurture and/or Drip Marketing.
Erik Frantzen has been involved in the technology channel since graduating with his undergraduate degree in 1987. His first job was as a consultant for mid-market Financial and ERP solutions including Solomon, Great Plains and Sage. Erik spent a major part of his career at VAR 500 reseller Alpine Computer Systems/AimNet Solutions, a Microsoft Gold Partner, Cisco Silver Partner, and one of the first Managed Services Providers. Erik is the International Association of Microsoft Channel Partners Boston Chapter President and North American Board Member emeritus. Erik is a proud graduate of the University of Massachusetts at Amherst and received his MBA from Northeastern University of Boston.
Eric Rabinowitz brings decades of Channel experience to Nurture Marketing. From his history as a founder of New York-based Leveraged Technologies, which served most of the large players on Wall Street, to the development of the Microsoft Dynamics Partner Boot Camp, to his recent award-winning presentations at Microsoft Inspire, Eric understands the challenges of IT Channel vendors, resellers, distributors, ISVs and MSPs, as well as anyone else in the industry. Eric also served as the President of the New Jersey Chapter of the International Association of Microsoft Channel Partners (IAMCP) and, following his tenure, continues to serve on the organization’s Board of Directors. Eric is a proud graduate of SUNY Buffalo.
Julie drives both strategic planning and transformational agenda, focusing on increasing transparency of the business to both management and shareholders, supporting client and vendor relations, and managing costs through process improvements and benchmarking. She is a trusted partner to the management of the company, working both as a supporter and a sounding board, who is able to challenge business plans and investment ideas by applying shareholder mentality with the focus on a longer-term value generation to potential decisions. Julie is a CPA, Certified Fraud Examiner, and a proud graduate of SUNY Albany.
Alison is a seasoned senior communication, marketing, and change strategist boasting over two decades of experience leading innovative teams to craft brand experience strategies and drive successful change initiatives. Known for her ability to challenge the status quo, Alison excels in transforming complex concepts into actionable plans, consistently embracing fresh perspectives to tackle intricate business challenges. Reach out to Alison at email@example.com or firstname.lastname@example.org to connect on topics ranging from marketing and communications to culture and team building.
Larry Zusman has been writing and developing response-generating, “disruptive” creative programs and materials for over 25 years. He has joined Nurture Marketing to ensure that our clients’ creative is on target and on budget, and—most important—exceeds their expectations. Beginning his career as co-founder and strategic VP of a full-service marketing agency in upstate New York, Larry was recruited by the Xerox Corporation and served in such senior-level positions as manager of worldwide marketing for each of the Creative Services, Partner Marketing, Workflow Solutions, and XMPie divisions. Additionally, he served as director of global marketing and creative for an international SaaS company. Larry’s experience includes managing the creative development of programs directed to resellers, ISVs, MSPs, and distributors. He is a noted expert and speaker on omnichannel, one-to-one digital marketing.
Ellen is the CEO and co-founder of BumbleBee Marketing Services, a Nurture Marketing Company. Since 2001, BumbleBee has created buzz-worthy results for clients who need expertise in demand generation, social media, sales enablement, branding, strategy, events, and public relations. Our new GoldRush℠ Intent Data Subscription Service offers channel resellers, partners, and solution providers an affordable intent data solution, which includes contact data for the most likely influencers and decision-makers within your targeted intent companies.
With over 20 years’ experience of helping global companies improve their marketing and sales processes, Donald Quattrochio joined Nurture Marketing to assist in the company’s continued growth as a leader in content development, business development and channel marketing for clients that include, Microsoft, Cisco, Citrix, SYNNEX and others. As a data consultant for D&B early in his career, Donald showed clients how to improve results by tackling data issues first. Marketing and Business Development techniques constantly evolve. Throughout his career, Donald has proven that delivering content to the right contacts not only drives better performance but saves time and budget as well. Nurture Marketing was founded on the concept of building and nurturing trust based relationships for its clients. Having Donald on-board strengthens that commitment and ensures continued trust as marketing techniques and processes continue to evolve.