With up to 22% in annual B2B contact data decay, companies without a data strategy perpetually let sales prospects and untapped revenue fall through the cracks. And in our experience, an additional 10-15% of contacts will be cleansed under the scrutiny of a data audit.
To make matters worse, chances are their data is non-compliant. In a study of more than 800 IT and business professionals responsible for data privacy at companies with European customers, Dell and Dimension Research reported 80% of businesses know little or nothing about General Data Protection Regulations (GDPR).
And now, the California Consumer Privacy Act goes into effect on January 1, 2020, which should be yet another prompt for you to cleanse your data.
As we head into 2020, it’s time to look at your data strategy. This process will positively impact your marketing, business development, and sales activities throughout the year.
Should you start with is a data deep-dive audit, strategy, and nurturing process? The answer is yes if:
Data is a two-headed beast, meaning there’s two types of data.
I can’t stress how important it is to understand the differences and to treat each separately. This will create a better database and save you a lot of money in the long run.
There are additional data fields that enable us to map parent/child relationships that allow sales reps to view the hierarchical structure of your clients, alongside key details such as the purchasing power of each location. Without it, sales efforts will never be optimized.
These are just three of many reasons I consult clients to start their quarter and annual plans with a look at their data. This is why industry-leading, fast-growth companies take data strategies seriously and work with us to audit, architect, and implement data and nurturing strategies.
Please contact us to begin your data analysis. You may reach us by calling (732) 636-1001, Extension 27, or by visiting the CONTACT PAGE of our website.