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Did you know that an offer of customized sneakers can generate new leads in your pipeline? Or that a wine tasting with the right prospects can create meaningful connections to generate deals? That a roadshow can help bring mid-stage connections closer together for personal interactions with your team? Or that experts talking about mindset, nutrition, and fitness can generate attention and then leads?
Whether virtual or live, we believe that event marketing is a top tool to create experiences that your prospects will relate to—but not like events that were done in the ‘90’s. Today it’s a different world, and so event marketing needs to be in the right sequence of the customer nurturing journey. Starting with the right targets (we have an entire practice dedicated to that), to make connections, you need to capture attention.
The experts at Nurture Marketing have leveraged event marketing to generate business for over 20 years, for companies like Cisco, ThousandEyes, and AppDynamics, and other companies large and small.