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Writing Blog Posts That Nurture Customer Bases
Category: Blog Posts, Blogging, Clients, Conte...
Blog posts can drive your efforts to nurture prospective customers by serving steady streams of fresh, relevant content that can also be distributed to your social media accounts, ...
Acres of Diamonds – Relationships by Design™
Category: Complete Works of Jim Cecil, Eric Ra...
In this chapter of Relationships by Design™, Jim Cecil details how to evaluate your most valuable assets--your clients and prospects.
Marketing Treasures from Jim Cecil
This is the first in a series of blog posts from featuring marketing treasures from the Complete Works of Jim Cecil--an audio library containing professionally-recorded audio progr...
A Good Offer To the Right Audience Beats Flashy Creative Every Time
Category: Account-Based Marketing ABM, Contact...
Contrary to popular thinking in the image-centric advertising world, “creative” should not be the dominant focus of B2B marketing campaigns. A good offer to the right audience beat...
How Categorizing Suspects, Prospects and Customers Can Unlock ABM’s Full Potential
Category: Account-Based Marketing ABM, Channel...
Account-Based Marketing (ABM) unlocks the data and intelligence about existing or similar customers to drive outreach that taps into their current and future needs.
How A Good Case Study Gets Prospects to “Yes”
Category: Case Studies, Clients, Content, Nurt...
A good case study gets your prospects to "yes," telling the story of existing clients' positive outcomes from working uniquely with you.
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