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Nurture Marketing > News > Microsoft
12 Jan
The Era of Alliances is Evolving
The Era of Alliances is Evolving
Category: Alliances, Clients, Erik Frantzen, M...
As technology enables end-users to prescribe their own IT needs and gain even more power in purchasing decisions, the channel must continue adapting to this shift. Erik Frantzen, C...
04 Oct
Cupped hands holding a small plant
Nurturing Just As Important Today As It Was 25 Years Ago
Category: Clients, Customers, Decision Makers,...
Jim Cecil coined the term nurture marketing. He first saw the need when hired by Microsoft in 1985 to help them attract the attention of small and medium-sized businesses, and nurt...