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Nurture Marketing > News > Clients
12 Jan
The Era of Alliances is Evolving
The Era of Alliances is Evolving
Category: Alliances, Apple, Bill Gates, Client...
As technology enables end-users to prescribe their own IT needs and gain even more power in purchasing decisions, the channel must continue adapting to this shift. Erik Frantzen, C...
04 Oct
Cupped hands holding a small plant
Nurturing Just As Important Today As It Was 25 Years Ago
Category: Clients, Customers, Decision Makers,...
Jim Cecil coined the term nurture marketing. He first saw the need when hired by Microsoft in 1985 to help them attract the attention of small and medium-sized businesses, and nurt...
25 Apr
The Power of Personal Relationships
The Power of Personal Relationships
Category: Clients, Customers, Decision Makers,...
In business, we rediscovered that personal connections still matter in our digital age. Erik Frantzen, President of Nurture Marketing, describes that how well you succeed “post-COV...
01 Feb
Writing Blog Posts That Nurture Customer Bases
Writing Blog Posts That Nurture Customer Bases
Category: Blog Posts, Blogging, Clients, Conte...
Blog posts can drive your efforts to nurture prospective customers by serving steady streams of fresh, relevant content that can also be distributed to your social media accounts, ...
06 Aug
How A Good Case Study Gets Prospects to “Yes”
How A Good Case Study Gets Prospects to “Yes”
Category: Case Studies, Clients, Content, Nurt...
A good case study gets your prospects to "yes," telling the story of existing clients' positive outcomes from working uniquely with you.