Category: holiday season

Holiday Marketing Ideas

With the winter holiday season upon us, here are some marketing ideas guaranteed to spread some good cheer to your clients and prospects.

Be charitable

Give a gift that shows clients you care with a donation to their favorite charity via Charity Choice. Get your team involved and volunteer for a local or industry charity event, and write a holiday newsletter or blog with pictures and details about your positive experience.

Skip the traditional holidays

Why not skip the holiday clutter altogether? Stand out by celebrating new beginnings with a New Year’s mailing, or send something out on Valentine’s Day.

Smile for the (video) camera

It’s a digital world, so why not create a video holiday card? Record your employees giving individual greetings, then post on your website and YouTube.

Options for the camera shy

Don’t want to be on camera? You can still take advantage of the digital “cool factor” by sending your customers an eCard. Check out sites like Enteract for a variety of designs and fun ways to personalize your greetings.

Think Big

People love a chance to win big prizes like an iPad, and now is the time to give them that chance. Ask people to sign up for next year’s newsletter and enter them in a random drawing. In the spirit of giving, donate one to a local children’s hospital or community center.

Pick up your pen

Express your holiday wishes and gratitude in a handwritten letter, mailed in a hand-addressed envelope. Enclose quality stationery or notecards personalized with their name or logo.

Resist temptation

Sure, you’re sending something to a lot of people and spending money on postage. But do not slip in a brochure or business card -- save that for later. Focus on sharing nothing but good cheer this holiday season.

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