We send out a newsletter to nurture our prospects and retain our current customers. What else should we be sending?
A newsletter can be a great way to stay top-of-mind of your prospects and customers on a consistent basis, but it shouldn't be the only way you reach out to your audience. Nurturing is a long term process with a more personal approach.
In between newsletters, try:
- Sending one-to-one emails -- whether you're sharing an article or just checking in, personal messages are a quick way to let a customer know that they're on your mind.
- Making a phone call to ask if there’s anything else you can help them with. Many customers probably expect a phone call only when there’s a problem or when you’re trying to sell them something. It's an unexpected way to delight a current client.
- Asking their opinion on a new product, service, or feature. This can be done informally or in a more structured way, such as giving them a short survey. Customers like having a say in these matters -- they are, after all, the ones who will be using the product/service -- and you will gain valuable insight.
- Sending a gift – a book, like the latest business bestseller, is a great example. It's another way of giving the customer value without asking for anything in return.
And just saying thanks every once in a while goes a long way.