Insight

Need Social Media Followers?

A strong social presence online brings attention to your company and creates an opportunity for growth. Here are twenty tips to attract followers to your social networking sites.

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Read Our New B2B Social Media Whitepaper

Read our new Social Media Whitepaper for Business to Business (B2B) marketers. It describes that, "Simply put, inbound marketing is marketing that is focused on getting found by customers. Social media is the ultimate Nurture engine -- where communication is about sharing what you know without asking for anything in return -- while keeping your brand top-of-mind."

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Birds of a Feather Flock Together

On February 9th, Anya Ciecierski (pronounced Chair-Chair-ski) from CAL Business Solutions spoke about Group Blogging. So what is Group Blogging? Without a doubt, the ultimate Search Engine Optimizer! It is an effective way to drive more traffic to your website, raise your organic search engine ranking which in turn generates leads. And group blogging settles the biggest issue people have with Blogging- that it takes too much time, commitment and effort to keep the blog fresh and relevant.

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Event Marketing Biggest Mistake

I've observed the best and the worst, and I've actually been part of the worst seminar ever (the speaker froze completely). But the biggest mistake that always gets repeated is the lack of marketing follow-up after the event.

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Social Responsibility

I don't play the lottery, but in many ways, I believe I've won the lottery many times over. I am very lucky to have ended up living at this time in history, in the United States, with an incredible family, with a fantastic company, partners, and business associates. I learned a long time ago, that a person is not only measured by what they make, but what they give back.

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Blocking and Tackling

Sports analogies are common in business but one of my all time favorites is comparing business and marketing fundamentals with football fundamentals.  All of us that are familiar with American football know that you can have a great quarterback, but if you can't block and tackle it doesn't much matter.

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The Science of Re-Branding

When we sent our recent press release on our name change we were asked by PPB Magazine (published by the Promotional Products Association) to answer a question from one of their readers. The question was right up our alley having just undergone our own re-branding.

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Take Notice

No doubt, marketing surrounds us; some resonates while others drift off around us without entering our consciousness. Billions of $$$s are spent trying to get our attention. Why spend your company's money trying to find the next great marketing message and technique when other highly paid teams have done the job for you? You should be taking notice of the messages that others are creating that are achieving results with you.

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Metaphorically Marketing

I love metaphors, probably because they are my life as a Principal of Nurture Marketing our growing Marketing Services Company... Recently I compiled a list of 9 ways to effectively utilize metaphors in marketing. Thank you Anne and Jim, you are the Apollo of Metaphors!

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