How many times has your company purchased a list, only to find the leads cold and the contact information out of date? Here are some tips on translating purchased lists into sales opportunities, and making the most of the contact resources you already have.
A landing page is a one-page extension of your website. You might use it to promote an offer, sell your service, or ask for an appointment. And often, you have just a few seconds to convert your visitor into a customer. Here are some tips on creating effective landing pages.
Speaking opportunities are an inexpensive and targeted way to get a strong ROI from trade shows and conferences. It's always possible that attendees who hear you speak will become your clients. Here are ten techniques to get these opportunities.
If used correctly, social media can be effectively integrated into a B2B marketing plan. The key is sharing expertise without asking for anything in return, while keeping your brand top-of-mind. By offering useful information, you provide value and build trust with prospects and customers.
Without credibility, the best marketing campaign in the world won't make any difference. Last week we looked at the 'why' of credibility. This week, we look at the 'how' -- specific ways you can build trust with your prospects and customers.
Effective marketing involves much more than overpriced ads and flashy design. There's one important element that's so behind-the-scenes that many companies overlook it completely: the credibility factor.