Insight

Turning Cold Lists into Hot Leads

How many times has your company purchased a list, only to find the leads cold and the contact information out of date? Here are some tips on translating purchased lists into sales opportunities, and making the most of the contact resources you already have.

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How to Convert Visitors to Customers - Landing Page Tips

A landing page is a one-page extension of your website. You might use it to promote an offer, sell your service, or ask for an appointment. And often, you have just a few seconds to convert your visitor into a customer. Here are some tips on creating effective landing pages.

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Why B2B Companies Should Embrace Social Media

If used correctly, social media can be effectively integrated into a B2B marketing plan. The key is sharing expertise without asking for anything in return, while keeping your brand top-of-mind. By offering useful information, you provide value and build trust with prospects and customers.

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Credibility Tips and Tricks - Part 3

To market effectively, a company must connect with its audience. This connection has very little to do with the size of company, and everything to do with the credibility of the company.

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Credibility Tips and Tricks - Part 1

Without credibility, the best marketing campaign in the world won't make any difference. Last week we looked at the 'why' of credibility. This week, we look at the 'how' -- specific ways you can build trust with your prospects and customers.

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The Credibility Factor

Effective marketing involves much more than overpriced ads and flashy design. There's one important element that's so behind-the-scenes that many companies overlook it completely: the credibility factor.

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Top Summer Marketing Strategies

A lot of people take vacations in July and August, but that doesn't mean your marketing activities have to slow down. Here are some tips for marketing in the summer.

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