You want to have a relationship with your suspects, your prospects, and your customers. But what are the specific differences between each group, and how should you modify your tactics to reach each segment the best?
At Nurture Marketing, we help organizations build and maintain successful relationships with customers and prospects. In our humble opinions, one of the most critical nurture points takes place when sales presents to a customer or prospect. We’re not alone on this, either.
Case studies have an advantage over other marketing collateral you might create: they involve a third party proving your message for you. If done correctly, they’re the ultimate credibility builder and deserve to be prominently placed on your website and your other marketing materials.
A newsletter can be a great way to stay top-of-mind of your prospects and customers on a consistent basis, but it shouldn't be the only way you reach out to your audience. Nurturing is a long term process with a more personal approach.
A blog is not only great for SEO purposes, but it's also an excellent forum to offer educational, compelling information in a more low key manner than traditional marketing. Above all, it’s a great way to add credibility to your organization.
You’re offering a white paper or another type of download on your website. It’s full of valuable, compelling information, and most of your prospects would be happy to read it. Should you put this piece of content behind a sign-up form, in which the prospect is forced to give you their email address?
According to the Direct Marketing Association, every dollar spent on email marketing -- this number is an average -- generates $43.62 in revenue. That might seem like an absurdly high return, but it's highly likely that marketers who get those types of results follow specific guidelines and best practices. Below, some rules to set up your email campaigns for this kind of success.
Learning opportunities. Gifts. Promotions. Incentives. These are all examples of offers -- those items that compel prospects to pay attention to you. Offers should be a core piece of every marketing campaign. Yet, as marketers, we often struggle to find compelling pieces or consider them an afterthought.
Referrals are often the best source of new business. But like all other marketing activities, gathering referrals is most effective when you have a plan of action. Here are some proven ways to help develop your customer referral strategy.
When you put on an event, how do you make sure people show up? These days it's not enough to simply send a message to your mailing list. Here are some ideas for driving event attendance that go beyond the traditional.