The cloud buyer’s journey differs greatly from that of yesterday’s technology and procurement buyers. In addition, the evaluating processes of decision-makers searching for Public, Private and Hybrid solutions respectively can vary from one another to a significant degree.
What materials should you use to attract initial interest, how do you shape that interest, and finally what tactics and materials will establish preference for your solutions with your potential buyers?
The Nurture Marketing team has expertise in the cloud and ‘shadow IT’ buyer’s journey and understands in detail how the various personas travel down the path to final decision. We can map both your channel enablement and co-branded campaigns to best take advantage of today’s cloud market, to meet your goals and to thrive.